EXIT INTERVIEW
11:19 PM |
| Please |
(1) What is your essential question, and what are your answers? What is your best answer and why?
EQ: How does social media influence fashion marketing?
Answer N°1 - Social media marketing grants access to accurate and invaluable data from loyal customers that brands can use to their advantage.
Answer N°3 - Social media marketing has influenced and created new ways buyers to experience shopping.
My best answer is my second answer. I am so mind blow by the amount of opportunities social media marketing has created in the fashion industry. It has transformed the industry from a hard to break into, closed off industry, to an inclusive industry that allows small brands to come up easier than in the last ten years.
(2) What process did you take to arrive at this answer?
(3) What problems did you face? How did you resolve them?
Senior year was a problem. It was hard to keep up with research checks along with other senior commitments. However, the research notebook is one of the most beneficial components of the senior project, that I forced myself to continue to sift through articles and information to really come to a strong and solid answer.
Senior year was a problem. It was hard to keep up with research checks along with other senior commitments. However, the research notebook is one of the most beneficial components of the senior project, that I forced myself to continue to sift through articles and information to really come to a strong and solid answer.
(4) What are the two most significant sources you used to answer your essential question and why?
This article did a good job of breaking down important aspects of influencer marketing, as well as why brands should be embracing this strategy.
Vorhaus, Julianna. "Learn How Social Influencers Are Changing the Fashion World." TapInfluence. TapInfluence, 22 Apr. 2015. Web. 25 Feb. 2016.
This article was short, but very to the point. It made me want to do more research on why influencer marketing was working over different strategies. The information on this article is also very important in summarizing the influence these influencers have.
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