• Fashion brands  create different forms of content in order to add more interest to their products. A buyer is a more likely to buy something featured by a blogger, an influencer, or on a post they like than going to a brick and motor store and buying the item traditionally. 

Fashion in Real Life - Source 24

• Fashion events are now used as additional content for fashion marketers. Many brands host events such as fashion shows, launch parties, or exclusive trips with influencers to promote their brand. They do this by including access to these events through social media platforms such as Snapchat, Periscope, Instagram, twitter, etc. Often, the content posted is usually created by the influencers themselves. 
• Furthermore, these social media apps give people at home access to fashion events that used to be exclusively for designers and editors, like fashion week. Bloggers and influencers are also being invited to these shows to produce content for their own sites and reach wider audiences. 

 How They're Giving It To Us - Source 31

• Product descriptions, story telling content, product videos, explanation videos, lifestyle content, and soft sell editorial are all marketing techniques that have come out of social media fashion marketing. In order to stay competitive and creative, you much sell your product in unique and helpful ways through content distribution across all social media platforms your brand is using.

Overall, I think social media has dramatically changed the way fashion marketers are marketing. It has forced content creators to come up with new marketing strategies, and as a result, more and more people have broken into the fashion world and there are more consumers buying based on what people on social media are saying.