Blog N°7 - Second Interview Preparation

Interview
Jonathan Rodriguez


Q: Who is your mentor and where do they work?  If their workplace does not reflect their expertise, what makes them an expert?

A: My mentor is Jonathan Rodriguez. He works for Co Collections in Downtown Los Angeles as a Press and Marketing Assistant, as well the studio manager.

Q: What five questions will you ask them about their background?
A:
  1. How did you decide to enter this profession?
  2. What kind of schooling or experience does it take to do this job?
  3. How long have you worked here?
  4. What steps would you recommend I take in order to get a job like yours? 
  5. Do you plan to do this for the rest of your life?
  6. What’s the worst part of your job? / What’s the best part of your job? 

     

Blog N°6: Advisory Prep

Blogs

 
Spring 2016 Ready-to-Wear
Co

 

1. What has worked well for you concerning senior project this year?  What has made it a positive experience for you?   

Being around very creative individuals has motivated me to dive into my project, go to mentor ship, and network with other creative people who could further my project. Also, the amount of support I have been getting from people in the industry has been overwhelming. It's very reassuring to know that I have a whole team behind me who only wants me to succeed. The overall vibes surrounding my project have been good and I am grateful.

 2. What are you finding difficult concerning senior project?  How can you adapt to make that portion work better for you?  How might the senior team help?

Since my mentor ship is in LA and I am afraid of going long distances on the freeway, it has been a little difficult getting to my mentor ship. I make sure to make the busier days when I will be more likely to learn something important. However, some parts of the season are slower than others so it is just about finding the right days and getting there, especially now that school has started. 

Blog N°5: Interview 1 Reflection

Interview

Click Here to Listen to A Snippet of My Interview 


1. What is the most important thing I learned from the interview? Is there anything I would do differently for other interviews?

  • I learned more about my mentor's perspective on the industry. He introduced new ideas to me and gave me more things to research. I feel that overall, this interview was beneficial to advancing my research efforts. I would probably, however, ask more questions in the future.

2. Did I get additional resources and contacts? What is the most useful? Why?

  • Jonathan gave me an abundance of additional contacts. I am grateful to have the opportunity of having a mentor who has networked and built relationships with other people that would be helpful to me.  
  • The most beneficial would be Scott, the former owner of Band of Outsiders. Since Jonathan previously worked for him, he is willing to help me reach out and possibly set up an interview. 

3. What makes my interviewee qualified to help me?

  • Jonathan is a graduate of UC Berkeley. He majored in Media Communications and Sociology. Previously, Jonathan worked at Band of Outsiders, where he gained new knowledge and experience of the fashion marketing world. At Band, he handled social media accounts as well worked on different marketing projects for the brand. Currently, Jonathan is the Press and Marketing Assistant and Studio Manager of Co Collection in LA. Co is a young, five year brand that is growing rapidly. Not only is Jonathan able to be apart of that growth, I as well have been given the opportunity to watch the company grow and really study the marketing techniques that are so important to the growth of Co.

Blog N°4: House Advisory Prep 1

House Advisory
On set for Co Spring 2016 Look Book Shoot



Senior Project: Hopes and Expectations

 Overall, I am extremely excited to see what projects I get to work on throughout the year. I have already had the pleasure of working alongside Co and Amanda Demme in the production of the Spring 2016 Look Book. That experience alone was unlike any other. I have already learned so much about the importance and affects of generating creative content for the brand, as well as the amount of effort is put in to quality content. Later this year, I will have the opportunity to analyze the sales brought in because of this look book. I have already started to see how producing content and putting out previews on social media platforms creates anticipation and desire among the brands' followers. I am definitely excited to focus more on how big of a resource social media really is when marketing a fashion brand. There are so many little details to marketing that I never really thought about before. I am expecting to dive deeper into the world of fashion marketing and basically just absorbing everything I can from each of my mentors. Each member of Co is essential to my topic and I hope to spend the next year building a stronger relationship from which I can learn from. With the help of my mentors, I know I can accomplish my goals of understanding the essentials of marketing and how different techniques can be used for different targets. Gaining this experience and knowledge will be invaluable to my future success.


Blog N°3: First Interview Preparation

Interview
Stephanie Danan for PORTER Magazine

1.  Who do you plan to interview?  Why?

I plan on interviewing the co-founder of Co, Stephanie Danan. She has successfully marketed her business and has had her clothing styled for well-known celebrities and models on the cover of well-known magazines.

2.  Five questions will be assigned to all seniors to ask.  What additional questions do you plan to ask?  Ask open-ended questions. 

  • Where do you typically find inspiration?
  • Are you limited in ways to market your brand? 
  • How do you find creative new ways to market your brand while keeping the overall elegance of your clothing?
  • What are the major ways you market now and are they different from past years?
  • What are your plans in terms of marketing for the future collections? 
  • What do you feel works best for your company and the target audience?
  • How do you make your marketing strategies relevant to your audience?

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ashleyrodriguez0798@gmail.com