FASHION AND BEYOND

Interview Four Prep

Q: Who do you plan to interview?
A: I plan on interviewing Katie Rossef. 

Q: What is this person's area of expertise?
A:  Katie is a content director at Revolve Clothing in LA. She specializes in content creation and marketing. She has a degree from Berkeley and experience in multiple jobs. Furthermore, she is the photo shoot producer for Revolve. I feel like a new perspective on social media and fashion marketing from a content creator can really benefit my research + project; as well as help me narrow down my possible answers. 

1. What do you feel is the most important aspect of social media marketing?
2. Is there one strategy that stands out to you?
3.  What is the goal of social media marketing?
4. Do you feel as though social media marketing is just another trend?
5. What is your opinion of fashion bloggers / influencers?
6. How has social media changed the way we consume fashion?
7. Do you feel like social media provides normal people at home with the chance of being apart of the fashion world?
8. Should the fashion world go back to being exclusive?
9. What is your opinion on fashion bloggers having more influence than publications like Vogue?
10. Do you see any influences that social media has had on marketing within your own brand or even as a consumer?
11. How would the world of fashion be different if social media was not invented?
12. What’s the worst part of your job? / What’s the best part of your job?  
13. How do you decide what kind of content is best for your brand?
14. How do you find your brand's identity?
15. What is the best marketing strategy for a small brand with a small budget?
16. Should a company rely on one key strategy or should their marketing plan be comprised of multiple strategies?
17. How do millennials influence social media and its influence on fashion marketing? 
18. Do you think print marketing will ever go extinct?
19. What is the best advice you can give to a new company on their marketing strategy? 
20. Are there any key steps a brand should take before creating a market plan?

• Fashion brands  create different forms of content in order to add more interest to their products. A buyer is a more likely to buy something featured by a blogger, an influencer, or on a post they like than going to a brick and motor store and buying the item traditionally. 

Fashion in Real Life - Source 24

• Fashion events are now used as additional content for fashion marketers. Many brands host events such as fashion shows, launch parties, or exclusive trips with influencers to promote their brand. They do this by including access to these events through social media platforms such as Snapchat, Periscope, Instagram, twitter, etc. Often, the content posted is usually created by the influencers themselves. 
• Furthermore, these social media apps give people at home access to fashion events that used to be exclusively for designers and editors, like fashion week. Bloggers and influencers are also being invited to these shows to produce content for their own sites and reach wider audiences. 

 How They're Giving It To Us - Source 31

• Product descriptions, story telling content, product videos, explanation videos, lifestyle content, and soft sell editorial are all marketing techniques that have come out of social media fashion marketing. In order to stay competitive and creative, you much sell your product in unique and helpful ways through content distribution across all social media platforms your brand is using.

Overall, I think social media has dramatically changed the way fashion marketers are marketing. It has forced content creators to come up with new marketing strategies, and as a result, more and more people have broken into the fashion world and there are more consumers buying based on what people on social media are saying.